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Morphe Brand Once Valued at $2 Billion Closing All US Stores
The makeup maker is struggling after the demise of lines tied to YouTube stars James Charles and Jeffree Star.
James Charles, who has more than 20 million YouTube followers, helped turn Morphe into a social media sensation.
Photographer: Eugene Gologursky/Getty ImagesMorphe makeup, which rode the power of social media stars to rapid growth and a $2 billion valuation, said it’s planning to close all its US stores.
(Update: Morphe’s parent company filed for bankruptcy on Jan. 12.)