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Trump Back on Facebook Restores Potent Weapon at Crucial Time

  • Former president used Facebook effectively to raise money
  • Trump could also resume posting on Twitter any time he wants

Donald Trump

Photographer: Chip Somodevilla/Getty Images 

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Donald Trump’s reinstated Facebook and Instagram accounts could prove to be the accelerant he needs as he tries to spark Republican enthusiasm around his so-far listless 2024 White House comeback bid.

It’s not just that the former president can once again rally the 34 million followers on Facebook and 23 million on Instagram he had before his suspension in 2021. More importantly, his campaign will be able to buy ads again to raise funds with direct appeals or by capturing users’ contact information to solicit them directly.