Mercedes Cars Become More Elusive After 43% Jump in Prices

A Mercedes-Benz S-Class luxury automobile rolls off the assembly line at the Mercedes-Benz Group plant in Sindelfingen, Germany.

Photographer: Krisztian Bocsi/Bloomberg

Driving a shiny new Mercedes-Benz may soon become a distant dream for many but the most affluent.

The average price of a Mercedes reached some €72,900 ($76,590) last year — a 43% increase over 2019 levels. That chimes with the carmaker’s push even further upmarket by focusing on top-end models like the S-Class sedan to bolster profits. The company has been working through pent-up demand after chip shortages curbed production last year.