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Victoria’s Secret Debuts Recycled Bra to Reduce Waste
- The Forever Bra has pads that can be recycled into new bras
- Part of the lingerie brand’s global eco-friendly effort
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Victoria’s Secret & Co. has debuted a bra with elements that will be recycled into new bras, a step forward in solving the textile waste problem for undergarments that are most frequently tossed in the trash at the end of their useful life.
The product, named the Forever Bra, has pads made with a proprietary fabric that can be fully recycled, a change from typical bra pads that contain polyurethane foam, a material that can’t be melted down and extruded. Victoria’s Secret customers can take the bras back to any US store, and the pads will be removed for recycling.