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Under Armour’s First Female CEO Begins Quest to Win Back Investors
- Stephanie Linnartz seen building on company’s digital presence
- Sportswear brand has struggled to move past pandemic troubles
Stephanie Linnartz
Photographer: Andrew Harrer/BloombergThis article is for subscribers only.
Under Armour Inc.’s incoming chief executive officer has never hawked apparel and doesn’t emulate the brash management style of the sportswear company’s founder, but the board is betting she’s just what it needs.
Stephanie Linnartz, a 54-year-old former Marriott International Inc. president, starts as Under Armour’s new CEO on Monday. Described by those that have worked with her as a polished executive, she’ll be tasked with steering the company — once a seemingly unstoppable new force in athletic apparel — out of a lull and back into growth mode.