Apple Debuts Yellow iPhone 14 to Boost Interest Until New Model
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Apple Inc. is returning to a frequent trick it uses to keep buyers interested in its current iPhone line until the new model arrives: adding a new color.
The company announced a yellow version of the iPhone 14 and 14 Plus on Tuesday, adding to the existing midnight, blue, purple, red and starlight options. The new model — which doesn’t add any additional enhancements — becomes available for preorder on March 10 and will go on sale in retail stores on March 14, the company said.