Champagne Is Outperforming Gold and the S&P 500. Here’s What to Buy
Fine fizz is even beating Burgundy. Here are eight expensive bottles of bubbly worth splurging on.
Source: Vendors
To celebrate romance or toast a great performance, pop open the Champagne, of course. That’s why the 95th Academy Awards featured Brad Pitt’s pink bubbly Fleur de Miraval. But today, along with their sex appeal, the finest bottles also pour out heady investment returns. And as the market bubbled ever higher in 2021 and 2022, speculators pounced.
Here are the kinds of numbers that stirred them up: From January to September 2022, a case of all-Chardonnay 2012 Salon Le Mesnil soared 232%, from £3,800 to £12,600 ($4,670 to $15,485), according to Liv-Ex, the London International Vintners Exchange. The Liv-Ex Champagne 50 Index, which tracks the price performance for recent vintages of a dozen top brands, was a runaway star, outperforming gold, the FTSE, and the S&P 500, as well as the Bordeaux First Growths and even Burgundy.