Hyperdrive
Mercedes Unwraps Pricier E-Class in Key Test for Luxury Strategy
- Sedan now comes with massage seats, video conferencing tech
- CEO Ola Källenius seeks to safeguard margins even in downturn
Mercedes-Benz Group AG unveiled a revamped version of its best-selling E-Class sedan in a crucial test for the German automaker’s push further upmarket.
The new E-Class, the brand’s most popular model for decades, will hit showrooms this fall, Mercedes said Tuesday. The manufacturer wants to boost the average selling price of the mid-size vehicle that currently starts at around €50,000 ($55,140) by a quarter.