Swiss Watch CEO Triples Sales With Focus on One Red Hot Timepiece
- Guido Terreni has revived Swiss brand Parmigiani Fleurier
- Tonda PF line watches now account for 98% of brand’s sales
When Guido Terreni took over as chief executive officer of Parmigiani Fleurier in early 2021, the Swiss watch brand was a well respected if somewhat obscure maker of high horology, complicated timepieces coveted by a small group of collectors and enthusiasts.
Not anymore.