Fashion
Adidas, Left With $1.3 Billion Worth of Yeezy Sneakers, Is Finally Selling Them
- Sportswear company says it will fund charities with the sales
- Terminated deal created about €1.2 billion of leftover product
The insole of an Adidas Yeezy shoe.
Photographer: Paco Freire/SOPA Images/LightRocket/Getty ImagesAdidas AG has decided to begin selling its pile of Yeezy inventory left over from its defunct partnership with rapper and designer Kanye West, who now goes by Ye.
The first of the remaining items will go on sale at the end of May and a “significant amount” of the proceeds will be donated to charities that work to fight discrimination and hate speech, such as the Anti-Defamation League and the Philonise & Keeta Floyd Institute for Social Change, the company said on Friday.