, Columnist
IMAX Has Already Solved the Return-to-Office Problem
As technology gave consumers more choices, movie theaters had to evolve to keep customers coming through the door. Employers should take note.
City leaders are trying to figure out what the future looks like for their downtowns full of half-empty office buildings. Here in the middle of 2023, the speed of the return-to-office movement is somewhere between a trickle and a stall .
But office isn't a dead asset class — the question is what kind of office product will thrive in the future, and what to do with the buildings that don't make the cut. I've got a vision of how this will play out, inspired by the shift in the movie theater business over the past few decades.