Nestle Puts KitKat Carbon Neutrality in Greenwashing Graveyard
- Nespresso maker joins EasyJet, Gucci renouncing carbon offsets
- Critics say ‘carbon neutral’ claims can mislead consumers
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Nestle SA has abandoned pledges to make major brands including KitKat and Perrier carbon neutral, joining a nascent corporate pushback against programs that let polluters compensate for their own greenhouse gas emissions by investing in efforts to reduce them elsewhere.
The world’s biggest food company joins airline EasyJet Plc and Gucci owner Kering in backing away from so-called carbon offsetting as a way to meet net zero emissions targets. Consumer groups say the practice is misleading for shoppers and doesn’t always mean emissions are falling.