Threads, Twitter and the No-Attention Economy

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Have you heard about the hot new social media app, from the makers of Facebook? It’s called Threads, and some pretty big names are already on board: Tom Brady, fresh off a spokesmodel gig for a failed and possibly fraudulent cryptocurrency exchange, is there, alongside a roster that includes aging boy band members, various Kardashians, rise-and-grinders, thirst trappers, crypto bros, brand managers, #brands, and—slotting nicely into this murderer’s row of declining relevance—the co-founder of Facebook, Mark Zuckerberg.