Primark, the "cheap chic" fashion brand owned by by Associated British Foods Plc, faces a muscular Chinese rival in the form of Shein. The last thing it needs is turmoil in its top ranks.
On Monday, Primark's parent said the chain's chief executive officer Paul Marchant had resigned with immediate effect following an investigation into his alleged inappropriate behavior towards a woman in a social setting.
This now leaves ABF and Primark with a big problem of whom to appoint to
continue the retailer's growth at a time of international expansion, crumbing consumer confidence and a nimble Chinese rival snapping at its heels. ABF shares fell as much as 5% on Monday.
Marchant took over from Arthur Ryan, who founded the business as Penneys in Dublin in 1969. Under his leadership, Primark has expanded in the UK and Europe and entered the US. It has also moved online with a click and collect service. Sales were £9.5 billion last year, up from £2.3 billion in 2009.
The timing of the rupture could not be worse. Primark is in the midst of a big US push, at a time when local rivals, such as Gap's Old Navy, are getting their act together. And of course, Shein is seen by some shoppers as better value for money.
Eoin Tonge, ABF finance director, will become CEO of Primark on an interim basis. But the company will need to appoint a permanent CEO to continue Primark’s ascent. Tonge is clearly a candidate, but the company will also look externally. Richard Price, who revived M&S’s fashion, is leaving the high street stalwart to pursue a portfolio career, but could he be tempted by one of the biggest jobs in retail?
Investors will have to take on Trust that Primark has a strong team. Marchant was not a board director, and other executives are not well known.
ABF CEO George Weston said the culture “has to be, and is, bigger than any one individual”.
He must demonstrate that's also the case with Primark’s thus far spectacular success. #primark #bloombergopinion, #retail, #fashion, #Gap
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