Transportation
Ford Cuts Price of F-150 Plug-In Pickup as EV Demand Falters
- Reductions of up to 7.5% partially reverse early-year hikes
- Automaker is rethinking EV strategy as some consumers balk
Ford Motor Co. slashed prices of its electric F-150 Lightning pickup truck by as much as 7.5% as its EV inventory balloons and the automaker prepares to resume deliveries this month following a halt earlier for an undisclosed quality issue.
The price cuts put in place April 5 partially reverse hikes in January as Ford was reducing production of its signature electric vehicle by half and eliminating a shift of workers. The biggest reduction of $5,500 is on the Flash extended-range model, which now starts at $67,995, the automaker said.