Apple’s China iPhone Sales Dive 19% in Worst Quarter Since 2020

  • It continues to shed market share to local rivals like Huawei
  • Apple is grappling with uncertainty around its flagship device
WATCH: Sales of iPhones in China fell 19% during the quarter ending in March. Bloomberg’s Edwin Chan reports.Source: Bloomberg

Apple Inc.’s iPhone sales in China fell 19% during the March quarter, according to data from an independent research firm that marked the gadget’s worst performance there since Covid struck around 2020.

The US company fell to third in the hotly contested market, roughly on par with fast-rising rival Huawei Technologies Co., according to Counterpoint Research estimates. The market as a whole expanded about 1.5% as local brands including Honor Device Co. and Xiaomi Corp. led growth.