Apple’s Devices Are Lasting Longer, Making AI Strategy Even More Critical

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Apple Amps Up Meta Challenge With New Headsets: Power On

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By Mark Gurman

June 30, 2024 at 12:45 PM UTC

Apple’s strategy to make its devices last longer will mean AI and software are even more important to its business. Also: Apple Intelligence is in the works for the Vision Pro; iOS 19 is already in development; why the company isn’t discussing an AI deal with Meta; and the driving force behind Apple Pay Later’s demise.

Last week in Power On: How Apple plans to make the Vision Pro a multiproduct business.

Have a confidential tip for our reporters? Get in Touch

Before it’s here, it’s on the Bloomberg Terminal

LEARN MORE